tools

Best Digital Marketing Tools and Resources for Understanding SEO

Understanding SEO

Understanding SEO, or Search Engine Optimization, is undoubtedly crucial to boosting your brand’s online success. But what is it, exactly? SEO, in short, is a marketing tactic used to increase visibility in search engine results. When a potential client goes to find a company that offers your product or service, for instance, you want your website link to preferably to appear on the first page of results to better ensure that your site will garner traffic.

Implementing SEO

The above explanation only skims the mere surface of everything SEO can entail, but it is decidedly the prime objective of what it can do. But how do you utilize and incorporate that into your medium? The world of SEO is a complex one, but it isn’t hard to step into the basics. Featured below is a list of both computer programs and phone applications designed to help monitor and advance your website’s SEO. Be sure to also check out our recent post that gives helpful SEO tips for boosting traffic.

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Computer Programs

Moz Pro

Moz Pro helps ease you into understanding SEO by providing simple and straightforward yet powerful insights to gaining traffic, and better understanding your audience. Quickly follow weekly search engine keyword rankings for your website and competitors, discover and prioritize which keywords you should be using, and diagnose quick fixes to up your SEO game to the next level. It’s so comprehensive and straightforward that PC Mag rated it their top SEO Tool of 2017.

SpyFu

Coming in at a close second is SpyFu, which provides almost as comprehensive of a scope as Moz Pro, but with strengths magnified in a slightly different focus. Besides tracking your keyword rankings and determining which are the most efficient, SpyFu allows you to analyze the same in your competitor’s websites.

AWR Cloud

AWR Cloud allows for the basics, as well as the specifics. Search for overall keyword rankings, and then localize it to determine which are the best keywords to use for attracting business in your area. See how your website matches up with competitors when it comes to exposure via social media platforms– a must in the current media marketing sphere.

Phone apps

SEO Automatic

SEO Automatic grants are optimizing reports at your fingertips. Use the app to run a report on any web page, providing you with all the details on description and keyword tags, alt tags, internal and external links, image sizes, and more.

Analytics Pro

A few taps using Analytics Pro and you’ve got yourself a customized, detailed report with trend-monitoring metrics, audience analysis, and campaign performance. Plus, the dashboard feature adds the simple appeal of providing an insightful snapshot overview to everything you need to know, quick.

HootSuite

The relationship between social media engagement and SEO is a critical one, and HootSuite recognizes that. Besides being able to use the (free) mobile app for post-scheduling and publishing, HootSuiet’s main claim to SEO fame is its ability to monitor those posts’ progress then.

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5 Search Engine Optimization Trends in 2017

You can’t talk about current SEO trends without talking about Google. Judging from a recent outage at the search engine giant recounted in a Forbes article, Google accounts for about 40 percent of all internet traffic. That means talk about SEO begins and ends by wondering what sort of tweaks will manifest themselves in everyone’s favorite algorithm in 2017? It appears as if some trends that emerged late last year will continue to pick up speed for the foreseeable future. While forecasting the future may be a fool’s mission, here’s our best shot at predicting five SEO trends we think will stick around.

1. From Desktop to Mobile

This advice might sound like it came straight from Captain Obvious, but the internet is moving away from the desktop and towards mobile devices like laptops, tablets, and smartphones. Some would even say the glory days of the laptop are in the rearview mirror and it no longer qualifies as a preferred mobile device. Seen through the Google algorithm prism, expect 2017 to be the year that mobile-indexing took precedence over a desktop. What this means for the website owner or SEO professional is that making a site mobile responsive is no longer just a good idea; you’re going to start to see repercussions in the form of lower page rank if you don’t.

Today, having a mobile-responsive site is critical for SEO rankings.
Today, having a mobile-responsive site is critical for SEO rankings.

2. Local Search

For a long time, not many website owners paid attention to local search, but over the past year, there has been a rush to take advantage of what had previously been an unrecognized opportunity. Google has tweaked the local search algorithm under the guise of what has become known as the Possum Update. It should have been obvious all along, but an ungodly percentage of smartphone users conduct searches on the fly when they’re looking for a restaurant, lodging, or nearby activities.

3. The Sophistication of Keywords

Today’s searcher has been forced to become more sophisticated over the past decade by the sheer amount of information they have to sort through to find what they’re looking for. Typing in simple keywords yields simple results that are virtually useless. Today’s consumer knows exactly what they are looking for and will type in entire phrases or sentences to drill down to it. What this means to you as a content provider is that keywords will become less important and how well you serve the intent of the searcher paramount. In short, according to this Austin SEO agency (Moonraker Marketing, 2401 Winsted Ln, Austin, TX, 78703) content will remain king.

Quality content is the key to ranking for long tail keywords.
Quality content is the key to ranking for long tail keywords.

4. Structured Data Markup

One of the ways you can help Google (and yourself) is through the use of structured data markup (schema markup) within the HTML of your web pages. Without creating a treatise on the proper coding of web pages, suffice it to say that incorporating this into the HTML increases your chances that Google will feature text from your website as one of those snippet answers that have become so prevalent. You know the kind, right? It appears at the top of search results page and often “magically” answers your exact question.

5. PWA is the Word

PWA (progressive web page) is the standard that Google is pushing us toward, which means it will probably happen. What is it? In short, it is a design language that allows a website to be delivered as an app, which we’re all increasingly familiar with, and as a more traditional-looking website to the mobile web. Keep your eye on this one. PWA is going to get big in a hurry.

The Bottom Line

There you have it. Five SEO trends that we’re pretty sure will not be getting anything but more popular during 2017. It would be a good idea to keep them in mind as you roll out new websites.

 

 

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7 Most Effective SEO Tips for Boosting Your Web Traffic

Because 80 percent of traffic is distributed throughout search results, a business needs a highly efficient SEO strategy. Although the process of structuring an SEO blueprint may seem challenging, you can enhance multiple web pages and boost traffic dramatically by following seven steps.

With the help of these SEO tips, it is easier to increase website traffic
With the help of these SEO tips, it is easier to increase website traffic.

1. Audit the Framework

By reviewing the framework for various pages, you’ll discover how the web generates traffic. If you run a business that specializes in sales, an SEO auditing strategy can help you make tactical adjustments that can increase traffic volumes when sales are slow.

2. Study Data Strategically

Data management is critical when implementing procedures to enhance SEO rankings. If data reports aren’t used correctly to determine how traffic is affecting sales, you won’t know where to make changes when sales need a boost. The process of studying SEO data throughout a minor or major marketing project is easy because many social media platforms and SEO companies have tools that compile traffic information.

3. Generate Proper Landing Pages

SEO is a complicated process that can be very time-consuming; as a result, a business needs landing pages that have the ability to influence sales. If one doesn’t design a page correctly, most prospects won’t spend any time studying the information that’s structured to produce sales.

The best way to possibly generate many sales during major marketing projects is by building multiple landing pages for specific products. This strategy will direct a high volume of traffic to these pages quickly and efficiently.

4. Use Design Schemes for Mobile Users

Many consumers are now using their mobile phones during situations when products and solutions are needed, and this is why typical business pages must have elements that are specifically designed for mobile gadgets. Many companies that provide traditional design solutions also offer mobile-friendly themes, so the process of updating pages for mobile users isn’t challenging.

5. Use Proper Keywords

To boost sales, you’ll need targeted traffic, and the best way to accomplish important sales goals using SEO traffic is by using proper keywords. Many keywords can boost traffic in practical ways; however, the best keywords can give a page consistent traffic. Because traffic trends are always changing, an SEO strategy must be updated regularly based on the latest keyword results.

6. Study the Competition

Since the rankings for certain keywords will change, strategic procedures must be implemented to gain an edge over the competition. This means that you should use special tools to gather relevant analytical data about your competitors. Then, by using this data, you should take the proper steps to propel your pages above the competitors’ spots in the rankings.

7. Use Practical Product Descriptions

Your SEO results will increase if you post product descriptions with multiple keywords. However, you should never use too many keywords because this strategy can decrease SEO rankings.

SEO is essential to affect visibility of a website or webpage
SEO is essential to affect visibility of a website or webpage

With some sleuthing and strategy, you can design an effective digital marketing campaign to boost your site’s traffic. Read here to catch up on 2017 SEO trends.